PPC fraud happens when malicious players use automated devices to produce bogus hits on advertisements to steal marketers’ funds. It can result in inflated hit costs, lowering ROI, and squandering ad spend. Advertisers must be conscious of the risks and use the best scam detection devices to safeguard their ad campaigns. PPC scams can cost businesses more money they don’t want to squander. Furthermore, if a brand’s advertising gets linked to an ad scam, it can lead to a negative perception that the brand isn’t reliable or trustworthy. For this, we’ll need click fraud protection.

Why should you protect your ad spending from PPC scams?

PPC programs can cost businesses a lot of cash, and they don’t want to squander. Furthermore, if a brand’s advertising gets linked to an ad scam, it can lead to a negative perception that the brand isn’t reliable or trustworthy. As a result, reaching the brand’s intended population may be more difficult.

That is why it is critical to safeguard your ad expenditure against malicious behaviour such as click scams, invalid traffic, and ad stacking. Otherwise, these actions can result in higher expenses and a lesser ROI. Furthermore, to ensure the safety and integrity of your projects, you can safeguard them from fraud by engaging in fraud monitoring devices.

• Keep your PPC marketing budget safe.
• Keep an eye out for fraudulent behaviour in PPC ads.
• Detect deception as soon as possible, including click and impact theft.
• Respond promptly to fraudulent behaviour.
• Save money by detecting scams early.
• Campaign insights to enhance and increase performance.

Take precautions to safeguard their PPC funds.

With pricing options ranging from $100 to $100,000, TrafficGuard’s PPC Protect product allows advertisers to get their ad expenditure, which is a click fraud protection. The platform tracks every user who hits on your ads, constantly refreshing an exclusion list of invalid traffic in Google Ads to prevent your ads from being shown to bad players and returning users. TrafficGuard allows the following features by guaranteeing that only legitimate traffic sees your ads:

Low-Cost Traffic Cleaning

Because we want to democratise transparency in the PPC industry, our fundamental answer is entirely free. Our Pro offering costs just 2% of your overall Google Ads expenditure for companies and high-budget campaigns that want enhanced features.

Significant cost savings

Ad theft consumes nearly 30% of each new client’s advertising budget. Our clients can squeeze more potential from the same ad expenditure by reducing non-converting click-throughs and ensuring advertisements show to pertinent users.

Transparency in the Campaign

PPC Protect guarantees that only verified traffic is included in ads, allowing marketers to make better advertising choices and, as a result, experience the best advertising performance possible.

Quality Control on a Larger Scale:

It would be impossible to verify each click-through, especially for initiatives. The TrafficGuard algorithm examines all traffic in real-time, providing unparalleled levels of quality control while saving your PPC team time.

The main efforts to democratise openness are a reflection of this purpose. Transparency isn’t just for large brand advertisers and agents anymore, credits to our free PPC protection – businesses of all kinds can get the insight they need to combat ad fraud.”